Founder & CEO + AI Cofounder - A team of one with infinite colleagues
Plait was founded by Adam Eisenman, who was frustrated by the gap between wearable device data and actionable insights. With a background in electrical engineering, computer science, and extensive experience in AI automation, Adam set out to transform raw WHOOP metrics into science-backed recommendations that actually improve performance and recovery.
While technically a team of one, Adam works alongside AI as his cofounder - giving him infinite colleagues with specialized expertise in data analysis, pattern recognition, content creation, and user insights. Together, they analyze data from over 5,000+ WHOOP users, uncovering patterns that individual users can't see on their own. Every insight is validated through large-scale data analysis and statistical modeling, combining human technical expertise with AI's computational power.
Adam founded Plait by combining his technical expertise in AI automation with his passion for fitness optimization. As a detail-oriented fitness enthusiast, he experienced firsthand the frustration of having rich WHOOP data but lacking actionable insights. His background in electrical engineering, computer science, and extensive business experience across multiple industries uniquely positions him to bridge the gap between complex data and practical fitness improvements.
AI serves as Adam's cofounder, providing infinite specialized colleagues across every domain needed for Plait. While Adam brings human creativity, business strategy, and fitness expertise, AI contributes computational power, pattern recognition at scale, content generation, and 24/7 availability. This partnership enables a solo founder to operate with the capabilities of an entire team.
"Approaching 40, I saw a photo of myself and had a moment of truth: fix it or forget it. Plait didn't exist yet, but the same data-driven approach I used to transform myself is now helping thousands of others."
Out of shape, low energy
Frustrated with generic fitness advice
Lean, strong, optimized
Data-driven approach perfected
At 39, I saw a family photo and barely recognized myself. That moment crystallized everything: I could either commit to fixing this or accept that my best days were behind me. The choice was obvious, but the path wasn't.
I tried everything - personal trainers, diet programs, fitness apps. Nothing worked because nothing was personalized to my actual data. So I started tracking everything manually: sleep patterns, HRV, recovery metrics, nutrition timing, workout performance. I built spreadsheets, ran correlations, and discovered patterns that no generic program had ever addressed.
The transformation took 18 months, but the real breakthrough was the methodology. I realized that everyone deserves insights based on their actual data, not generic advice. That's why I built Plait - to give others the same personalized, data-driven approach that changed my life.
The same principles that transformed my health now power Plait's AI insights for thousands of users.
What Adam + AI accomplish together: A team of one with infinite capabilities
Every insight and recommendation in Plait emerges from the unique partnership between Adam's human expertise and AI's computational power. While Adam provides strategic direction, fitness domain knowledge, and quality oversight, AI handles the heavy computational lifting - enabling a solo founder to deliver insights at enterprise scale.
The technical methodology includes: Longitudinal analysis of 5,000+ WHOOP users, statistical significance testing (p<0.05), automated pattern recognition through machine learning, validation through large-scale data correlation, and continuous algorithm refinement. The predictive models achieve 87% accuracy for illness detection and 90%+ correlation with established performance metrics.
This human-AI partnership represents the future of data science - combining human intuition, domain expertise, and strategic thinking with AI's pattern recognition, computational speed, and 24/7 availability. Data sample sizes of 5,000+ users ensure statistical power and generalizability while maintaining the highest standards for data privacy and user security.
Questions about our methodology or want to collaborate? Contact Adam at support@plait.fit